Silk Road Tourism

When the UK and Uzbekistan Governments held their annual conference in Tashkent, Uzbekistan, they asked Simon Thorp Consulting to join a delegation led by HRH Prince Michael of Kent in order to give high level advice on tourism marketing master planning.

This involved making two visits to Uzbekistan in order to travel “The Great Silk Road”.   During these visits, we made a presentation on tourism development to a powerful group of delegates from Uzbekistan and the UK which was televised and reported widely in Central Asia.   We also met with senior government officials and inspected most of the most important cultural sites on the route made famous by Marco Polo and several novels.   Our site inspections encompassed Tashkent, Khiva, Samarkand and Bukhara.

This culminated in a substantial multi-lingual report to Uzbek and British governments with recommendations on improving inbound tourism for the Great Silk Road.   The report covered key areas including airline schedules and service; hotel star rating systems and staff training; ground transportation; attraction management; catering and hygiene; international travel organisation partnerships; currency exchange, and travel visas.