My career background is varied – here is a summary which I hope you will find useful.
I started out as a freelance journalist, writing and editing music and sport articles and publications for Peterborough Pirates Ice Hockey Club and the rock group Electric Light Orchestra. I also featured regularly on BBC and commercial radio as a sports commentator. Additionally, I worked in local newspapers as a news, sports and features journalist.
Ground transport, tour operating and airlines
My career in the travel industry started in planning. I then had the opportunity to manage the quality control and legal department of one of the most prestigious ski tour operators. From there, I moved on to an expanded remit also covering health and safety another tour operator. There then followed a spell with a start up airline, where I set up and implemented the company’s international customer service operations.
There followed a challenge with one of the UK’s most successful business services companies. I led a team of over 150 customer care professionals located across the UK, handling annual sales turnover of over £80M. We also implemented and trained everyone up for a major change in business systems and software.
I spent several years heading the operations department of a UK government funded international charity, which specialised in providing highly qualified volunteer mentors to over 600 organisations in less developed communiities worldwide every year. My remit was later extended to cover distance learning (in order to help speed up communication opportunities and reduce the cost of sending volunteers overseas every time).
Online Travel Agents
I then headed up the sales and marketing for a rapidly growing challenger travel brands. During my time with the company, sales revenue grew significantly to £20M per year, and our product range and profit margins also improved greatly.
I then worked for a leading independent media agency, which specialised in helping challenger brands become market leaders through cost effective use of mass media.
I have over many years developed a substantial board level contact book, and have worked successfully as an independent marketing consultant with many of these contacts. Projects have included web design, marketing pilots, social media training programmes, environmental projects and high level government international advisory assignments. A new service offered was a ‘pay by results’ product. This enabled clients to get online quickly and cheaply with new websites and social media pages.
I have returned to the not for profit sector and now spend much of my working time supporting the business development and innovation of a pioneering social enterprise which helps people living with dementia remain connected to nature, their loved ones and themselves.
Memberships and Accreditations
Certified Landscape Designer
Fellow of the Tourism Society
Member of the Tourism Consultants’ Network
Liveryman of the Worshipful Company of Upholders
Freeman of the City of London