Sales and Marketing solutions made simple...
Ignore all the gobbledegook. Effective marketing is about achieving two things: making your brand stand out, and generating a response at as low a cost as possible. Our job is to help you cut through the noise and sales patter to select the best possible options. No two brands need the same marketing plan.
Don't be fooled by marketing agencies who insist the only way to attract customers is to spend a big budget on traditional advertising like press, radio and TV. The fact is such agencies need you to take this approach not because it's always best for your business but because they have shareholders, media owners like newspapers, and staff, to keep happy. In other words, they want to make more money for less work. For themselves. Which is selfish, lazy, and not much help to you.
We work closely with our clients to help them evaluate and implement the best possible sales and marketing activities for their businesses. One size most certainly does not fit all.
Having operated to board and government level in several sectors we have practical experience of what works (and what doesn’t), a substantial contact book, insight into competitor activity and a genuine hunger to constantly research innovative, cost effective marketing opportunities to keep our clients ahead.
Your specific business requirements may involve a "root and branch" review of your entire marketing strategy, or perhaps the introduction of a new, innovative piece of tactical activity which can be scaled up after testing. For example, micro blogs, Facebook Apps and social media pilots providing measurable results, or a mass market, big budget TV campaign inclusive of ad production and media buying to turn up the gas for brand awareness and direct response. Or perhaps implementation of "green policies" to reduce carbon footprint, improve your competitive edge and increase profit. Maybe even help for charities with research of grant making organisations and individuals with associated bid writing.
Whatever your needs, we should have proven ideas which will generate a low risk return on investment.
We maintain a carefully selected list of solution partners who can be used for specific specialist projects, as and when required by our clients.
With this experience, we help develop and implement business strategies which improve service, sales and marketing... in other words, making a positive impact on brands and bottom line profit.